Information Design

Marketing, Technical & Scientific Authoring, Communication & Information Design

Calm Water's service offerings within the area of written communication will add value by making large amounts of potentially unstructured information more useful.

Every time a good idea is written down and shared it can be built upon. If it can be built upon, more ideas can be generated leading to a continuous evolution of products and services. However improved quality or recognition can only be achieved if the idea can be understood clearly and unambiguously.

Many products and services will only achieve their aim if they fully communicate their creator's intentions, if they can be instantly recognised. The value of a product or service will depend on the judgement of the consumer: if it fails to inspire others with a potentially transforming emotion, if it fails to convey its existence either by feeling or by explanation, it will not stand out.  

For example, if you are:

  • A key executive suffering from information overload.
  • A successful IT or development team without the time to write a user guide.
  • A sales department with plenty of ideas but poor proposals.
  • A creative marketing team that could get anybody to recognise your company's products and services but simply doesn?t understand what your R&D are talking about.
  • A Government branch that want to communicate with your constituents rather than talk at them.
  • A producer of TV, radio and written media that finds life too complicated to be smart all the time.

Or simply somebody with an energetic drive to learn and explore new things, but doesn't know where to start; you can be sure that Calm Water Services will convey your vision, with structure and clarity, in a design for the future.

Webpage Creation & Authoring
Calm Water's extensive experience with Internet and Intranet webpage authoring for clients ranging from multinational corporations to individual business people provides a solid platform of experience and knowledge in this area from which you and your company can benefit.